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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:The World of the Yoruba Taxi Driver: An Interpretive Approach to Vehicle Slogans
Author:Lawuyi, Olatunde B.
Year:1988
Periodical:Africa: Journal of the International African Institute
Volume:58
Issue:1
Pages:1-13
Language:English
Geographic term:Nigeria
Subjects:Yoruba
drivers
mottoes
Peoples of Africa (Ethnic Groups)
Labor and Employment
External links:https://www.jstor.org/stable/1159867
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:4011-1988-058-00-000001
Abstract:This paper analyses the slogans which are so prominent and ubiquitous on motor vehicles as expressions of social stratification among the Yoruba of southwestern Nigeria. These slogans are interpreted in the context of the taxi owners' and drivers' social interactions, not just as disembodied expressions of a total Yoruba world view. Particular attention is paid to processes of accumulation of wealth, status mobility and the way these are affected by cultural values. It is argued that the vehicle owners make different claims at different stages of their careers. Their fears and hopes must be understood in the light of the contemporary Christian and traditional mix of beliefs about destiny, the world and God. Bibliogr., notes, sum. in French.
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