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| Title: | Lifebuoy men, Lux women: commodification, consumption and cleanliness in modern Zimbabwe |
| Author: | Burke, Timothy |
| Year: | 1996 |
| Pages: | 298 |
| Language: | English |
| Series: | Body, commodity, text |
| City of publisher: | Durham |
| Publisher: | Duke University Press |
| ISBN: | 0822317532; 0822317621 |
| Geographic term: | Zimbabwe |
| Subjects: | hygiene beauty culture industry |
| Abstract: | This study of the development of commodification in Zimbabwe focuses on goods made for use on the body, toiletries like soap, body lotions, skin lighteners, cosmetics, shampoos, perfumes and deodorants. The book deals first with the social history of hygiene, then with the development of merchant capital and manufacturing in the colonial political economy, and finally with advertising, post-World War II commodity culture, and the role of consumption in shaping African identities in Zimbabwe. Interviews were held from November 1990 to May 1991 with manufacturers and advertisers, as well as with consumers who were selected at random in Mbare, the oldest township of Harare, and in the village of Murewa. |
