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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Attitudes in the Business Sector towards Co-Operating with the 'Soft Sciences'
Author:Booyens, JohanISNI
Year:1997
Periodical:South African Journal of Ethnology
Volume:20
Issue:2
Period:June
Pages:90-93
Language:English
Geographic term:South Africa
Subjects:business
universities
Development and Technology
Economics and Trade
Abstract:This article reports on some of the findings of a small survey undertaken at the end of 1996 in the context of efforts to promote a mutually beneficient relationship between the University of Port Elizabeth, South Africa, and the community. The survey was based on a self-administered questionnaire, mailed to 89 manufacturing firms in the Port Elizabeth/Uitenhage metropolis. Its aim was to determine the opinions of people in the business sector about training in the management of diversity and to ascertain possible cooperation between the business sector and academics from the so-called 'soft sciences', in particular anthropology. The questionnaire focused on three items: involvement of the business sector in curriculum development, in supplying case studies, and in guest lecturing. The present discourse in the South African business sector on diversity includes cultural diversity on the macrolevel, i.e. ethnic identity, and on the microlevel, i.e. issues of gender, age, class, sexual orientation, and religion. The findings indicate that training in the management of diversity is regarded as important in business and that there is, generally speaking, a positive attitude regarding cooperation. Bibliogr., sum. in Afrikaans and English.
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