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Title:Communication strategies for effective literacy campaign in Nigeria
Author:Braimoh, Dele
Periodical:Nigeria Magazine
Geographic term:Nigeria
mass communication
Abstract:In 1982 the National Mass Literacy Campaign was launched by the Federal Government. The idea is to educate adults to be able to read and write, understand the basic rules of hygiene, family planning, agricultural improvement skills, civic duties and responsibilities, etc. Focus of the paper is on the following questions: who are those to be educated? Why should they be educated? What will be the significance of such education and to whom? What strategies can be adopted to mobilize the masses in order to embrace social change? should the government build more schools or recruit more teachers or should there be mobile schools for all states, going round the rural areas in order to achieve whatever set objectives of the programme? By and large, this paper reviews what role the mass media can play, and to what extent, in publicising mass literacy campaigns and consequently mobilizing the masses in order to embrace the programme and therefore making it a success. Ref.