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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Tanzania mass education campaign
Author:Hall, B.L.ISNI
Year:1973
Periodical:Education in Eastern Africa
Volume:3
Issue:2
Pages:89-97
Language:English
Geographic term:Tanzania
Subjects:broadcast courses
mass education
Abstract:After a description of elements of a radio study group campaign in general, the author analyses the Mtu ni Afya (Man is Health) Campaign in detail: aim of the campaign - target group - publicity - staged training systems - recruitment of leaders - activities of the groups evaluation - finance. The conclusion is that this method had proved its effectiveness in reaching large numbers of people in rural areas who have previously not been reached by either formal education or traditional adult education approaches.
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