Abstract: | This paper describes the organisational structure and marketing processes of the traditional agricultural marketing system with emphasis on the links between the village producer and the urban consumer. Some performance aspects are examined with reference to millet and sorghum. Findings indicate there is considerable organisation in the marketing process and that intermediaries generally provide productive marketing services at reasonable costs given their technical environment. Some reasons are given for the apparent excessive inter-market and seasonal price increases along with some suggestions for their improvement. Notes, table, figures. |