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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Economic woman in Africa: Profit-making techniques of Accra market women
Author:Robertson, ClaireISNI
Periodical:Journal of Modern African Studies
Geographic term:Ghana
Subject:market women
External link:https://www.jstor.org/stable/159995
Abstract:Unlike many views the article shows that traders in common with peasants, do in fact act in an economically 'rational' manner to maximise profits. Some of the business techniques long familiar to Accra market women have equal utility for petty retailing or wholesale dealing based on a fixed place of business. The disadvantages of illiteracy are more than offset by techniques imbued by a long-established apprenticeship system for women traders. This is illustrated from the Ga market women who live in the oldest part of Accra, in the following sections: The apprenticeship system - Techniques of marketing - Is illiteracy a handicap? Notes.