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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:A Chocolate-Coated Case for Alternative International Business Models
Author:Tiffen, PaulineISNI
Year:2002
Periodical:Development in Practice
Volume:12
Issue:3-4
Pages:383-397
Language:English
Geographic term:Ghana
Subjects:exports
cocoa
small farms
Agriculture, Natural Resources and the Environment
Development and Technology
Economics and Trade
External link:https://www.tandfonline.com/doi/abs/10.1080/0961450220149744
Abstract:Large companies have accelerated their control of the basic commodities markets in the last decade. The author describes what this means for smallholder farmers in the developing world who depend on these markets for some cash income each year. The consequences of the growing power of distributors (the grocery or supermarket chains) and dominant brand-owners are persistent rural poverty and the ideological and economic devaluation of the sustainable and small-scale agricultural production methods that are so essential to the 70 percent of the world's poor who live in rural areas. The author traces the story of a successful business partnership started in 1992 linking cocoa farmers in Ghana and fair-minded chocolate lovers in the UK and USA, an initiative launched in the face of direct criticism and harsh competitive pressure from the global chocolate giants but which has mobilized a new kind of coalition and constituency. Bibliogr., notes, ref. [Journal abstract]
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