Globalization and the competitiveness of African enterprises

bibliographic database
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Book chapter

Title:	Globalization and the competitiveness of African enterprises
Author:	Rutihinda, Cranmer
Book title:	Globalization, democracy and development in Africa: challenges and prospects
Year:	2001
Pages:	121-141
Language:	English
Geographic term:	Africa
Subjects:	private enterprises competition
Abstract:	Using an integration of contributions from the resource-based view of the firm and the network/interaction theory of industrial marketing, the author analyses the competitiveness of African enterprises in a global market. He argues that the strategic options available to African enterprises in the global market will be based on firm specific assets, the prevailing global industry structure and the prevailing home market condition. The strategic competitive options available to African enterprises are to compete directly against global multinational companies, to compete indirectly by identifying niche markets,or to cooperate with global firms by forming strategic alliances. Bibliogr. [ASC Leiden abstract]