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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Interpersonal Networks and the Dissemination of the Mass Media's Environmental Agenda in Ghana
Author:Kwansah-Aidoo, Kwamena
Year:2001
Periodical:Ghana Studies
Volume:4
Pages:169-197
Language:English
Geographic term:Ghana
Subjects:urban population
environment
mass communication
Literature, Mass Media and the Press
Agriculture, Natural Resources and the Environment
Development and Technology
Abstract:This study shows as have been theoretically postulated by a number of social scientists that educated urban dwellers often act as channels of information for their more backward, less linguistically adroit rural counterparts. As 63 percent of the mass media in Ghana use English as their medium of communication, it is no wonder that rural people often fail to have the message passed on directly and have to depend on the intermediary of more educated townspeople. Most of the research for this paper was carried out between August and December 1997 and the topic concentrated upon was the environment. Bibliogr., notes, ref. [ASC Leiden abstract]
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