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Periodical article | Leiden University catalogue | WorldCat |
Title: | Improving Agri-Food Marketing in Developing Economies: Contractual Vegetable Markets in Ghana |
Authors: | Poole, Nigel Seini, A. Wayo Heh, Victor |
Year: | 2003 |
Periodical: | Development in Practice |
Volume: | 13 |
Issue: | 5 |
Period: | December |
Pages: | 551-557 |
Language: | English |
Geographic term: | Ghana |
Subjects: | marketing vegetables Agriculture, Natural Resources and the Environment Development and Technology Economics and Trade |
External link: | https://www.tandfonline.com/doi/abs/10.1080/0961452032000166483 |
Abstract: | Smallholder farmers in developing economies face a range of marketing and exchange problems. This article concerns the organization of vegetable markets in Ghana, in which transactions are characterized by uncertainty, mistrust and undeveloped buyer-seller relationships. It recommends adopting written standard-form contracts to improve buyer-seller exchange and suggests key contractual features. Contracts furnish major advantages over existing verbal agreements by specifying the terms of an agreement by which performance can be measured and improving business attitudes and enhancing moral obligation. Bibliogr. [ASC Leiden abstract] |