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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Improving Agri-Food Marketing in Developing Economies: Contractual Vegetable Markets in Ghana
Authors:Poole, Nigel
Seini, A. WayoISNI
Heh, Victor
Year:2003
Periodical:Development in Practice
Volume:13
Issue:5
Period:December
Pages:551-557
Language:English
Geographic term:Ghana
Subjects:marketing
vegetables
Agriculture, Natural Resources and the Environment
Development and Technology
Economics and Trade
External link:https://www.tandfonline.com/doi/abs/10.1080/0961452032000166483
Abstract:Smallholder farmers in developing economies face a range of marketing and exchange problems. This article concerns the organization of vegetable markets in Ghana, in which transactions are characterized by uncertainty, mistrust and undeveloped buyer-seller relationships. It recommends adopting written standard-form contracts to improve buyer-seller exchange and suggests key contractual features. Contracts furnish major advantages over existing verbal agreements by specifying the terms of an agreement by which performance can be measured and improving business attitudes and enhancing moral obligation. Bibliogr. [ASC Leiden abstract]
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