| Abstract: | Tourism is one of Africa's most promising industries. This issue looks at the opportunities, drivers and impediments influencing tourism policy and growth. In 'Brand Africa' Simon Anholt critiques current global perceptions of Africa as characterized by ongoing catastrophe and the reasons why negative 'continent brand effect' predominates. In a series of global and country snapshots, the World Travel and Tourism Council indicates where Subsaharan Africa fits in the global travel and tourism landscape and what progress individual countries are making at integrating the industry into the national economy. Jonathan Mitchell and Caroline Ashley regret that many African governments either do not take tourism seriously or fail to make the connection between tourism and poverty reduction, and thus miss out on the potential to link national development strategies with tourism. The Pro-Poor Tourism Partnership details the increasing market share of developing countries in international tourism since the early 1970s. Rinaldo Brau, Alessandro Lanza and Francesco Pigliaru analyse cross-country data on economic growth in order to assess whether specializing in tourism is a good option for a number of less developed countries and regions where development through industrialization is not easy due to persistent gaps in technology levels. Christiaan M. Rogerson argues that the support needs of small enterprises (SMMEs) operating in South Africa's tourism economy are far from homogeneous and that it is therefore essential that different forms of interventions be developed and targeted at different groups of tourism SMMEs. Walter E.A. van Beek describes the differing reactions of the Dogon of Mali and the Kapsiki of north Cameroon to the tourist encounter. In his regular letter from Washington, Tony Carroll reflects on Africa's resurgence as a popular tourist destination. [ASC Leiden abstract] |
AfricaBib 
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