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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Mobilizing rural and community radio in Africa
Author:Manyozo, LinjeISNI
Periodical:Ecquid Novi: African Journalism Studies
Geographic term:Africa
community development
media policy
External link:https://www.tandfonline.com/doi/abs/10.1080/02560054.2009.9653389
Abstract:Modern-day Africa, like the rest of the developing word, faces increasing social, economic, political, and cultural development challenges. Addressing these challenges relies on strategies that include the use of media and communications toward actively engaging communities in policy formulation and implementation. Radio has borne a huge share of this responsibility, because the medium is pervasive, local, extensive, flexible, available, readily understood, personal, portable, speedy, and efficient. This article discusses the challenges of using radio as an instrument of mobilizing and engaging with communities on the African continent. It outlines various models of community radio and discusses the role of CIERRO (Centre Inter-Africain d'Études en Radio Rurale de Ouagadougou) in African community radio. Challenges discussed include financial dependence on donors, inadequate training opportunities, problems of sustainable evaluation instruments, and lack of national policies on development communication. The key argument developed is that sustainable rural and community broadcasting in Africa needs to develop a culture, and a departure point would be the decentralization of public broadcasters into regional networks. Bibliogr., sum. [ASC Leiden abstract]