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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Gendered roles, images and behavioural patterns in the soap opera 'Generations'
Author:Motsaathebe, GilbertISNI
Periodical:Journal of African Media Studies
Geographic term:South Africa
gender roles
Abstract:This article evaluates gender stereotyping in 'Generations', South Africa's leading soap opera. Making use of the results of an analysis and survey method, the article examines subtle areas of denigration and other negative connotations in the speech, emotions and habits of the characters that are highlighted as displaying typically male or female behaviour. The article explores whether male and female characters featured in 'Generations' display the same level of positive behavioural patterns, and tries to establish whether the general image of either sex is in any way denigrated or compromised to the benefit of the other - with a view to stimulate actions in improving the portrayal of both males and females in popular South African television programmes. The article reveals that whilst both males and females are generally fairly portrayed, males are portrayed as more dominant when compared to their female counterparts. The last part of the article suggests that (1) the research division of 'Generations' should ensure constant viewer feedback; (2) preview sessions should include communication experts, regulation experts and women's lobby groups; (3) 'Generations' should consider having its own in-house guidelines on the portrayal of women, men and children; and (4) the soap opera should consider having more women actively involved as writers, directors and producers. Bibliogr., sum. [Journal abstract]