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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Media imperialism reconsidered - again: local, Western and Indian media use in Uganda
Authors:Shah, HemantISNI
Tajima, Atsushi
Year:2008
Periodical:Africa Media Review (ISSN 0258-4913)
Volume:16
Issue:1
Pages:21-43
Language:English
Notes:biblio. refs.
Geographic terms:Uganda
East Africa
Western countries
India
Subjects:mass media
attitudes
communication
Imperialism in popular culture
Abstract:The common thread in the media imperialism thesis of the 1970s and its1980s revision was the predominance of the West-to-rest one-way flow of information and a focus on the effects of Western media products in the countries of the South. By the 1990s, however, the growth of regional media powerhouses in the South began to erode Western dominance in the global flow of culture. In Uganda, which has a long history of ties to India and where there is a substantial Indian immigrant presence today, Western and Indian media, in addition to local media, are available. The authors examine the use of local, Western and Indian media by Ugandan college students in order to reconsider the media imperialism thesis in the context of increasingly complex global flows of media and culture. They surveyed a sample of 193 students at Makerere University in Kampala in 2003 and asked, amongst others, about their media use patterns, their perception of cultural threats posed by foreign media and their reasons for liking and disliking local and foreign media. The results suggest that the media imperialism thesis may be reconsidered again to take into account complexities created by South-to-South media flow, but also intra-national concerns about cultural domination and subordination. Bibliogr., notes, sum. in English and French. [Journal abstract, edited]
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