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Periodical article | Leiden University catalogue | WorldCat |
Title: | Problematic recipe: alternatives to public health education to reduce the HIV pandemic |
Authors: | Godwyll, Francis Ebenezer Ngumbi, Elizabeth Kaluki |
Year: | 2009 |
Periodical: | Nordic Journal of African Studies (ISSN 1459-9465) |
Volume: | 18 |
Issue: | 1 |
Pages: | 73-90 |
Language: | English |
Geographic term: | Subsaharan Africa |
Subjects: | health education AIDS communication |
External link: | https://njas.fi/njas/article/view/227/215 |
Abstract: | This paper problematizes the manner in which health education messages, especially HIV/AIDS messages, in sub-Saharan Africa are transmitted to the population. It challenges the top-down method of disseminating health education information and suggests a culturally sensitive and relevant bottom-up approach. Culture consideration in message construction and cultural context decoding is supported by C.O. Airhihenbuwa (1995) and M.J. Dutta-Bergman (2004, 2005). Complicating the situation is the hegemonic masculinity that characterizes most cultures in the subregion. Thus the authors contend that alternatives to health education should bring men on board in partnership with women as agents of change to reduce the spread of HIV/AIDS. The article adopts an approach of a critical literature review augmented by interview data from eight media practitioners - two each from Botswana, Swaziland, Zambia, and Zimbabwe - who work mainly in radio. Some pragmatic solutions are suggested. Bibliogr., sum. [Journal abstract] |