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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Negative advertising as a strategy of persuasion in the 2002 presidential election campaign in Zimbabwe
Author:Kangira, JairosISNI
Year:2005
Periodical:Zambezia (ISSN 0379-0622)
Volume:32
Issue:1-2
Pages:41-63
Language:English
Notes:biblio. refs.
Geographic terms:Zimbabwe
Southern Africa
Subjects:presidential elections
election campaigns
2002
politics
Advertising, Political
Political campaigns
Communication in politics
External link:https://doi.org/10.4314/zjh.v32i1.58613
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