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Periodical article | Leiden University catalogue | WorldCat |
Title: | Negative advertising as a strategy of persuasion in the 2002 presidential election campaign in Zimbabwe |
Author: | Kangira, Jairos |
Year: | 2005 |
Periodical: | Zambezia (ISSN 0379-0622) |
Volume: | 32 |
Issue: | 1-2 |
Pages: | 41-63 |
Language: | English |
Notes: | biblio. refs. |
Geographic terms: | Zimbabwe Southern Africa |
Subjects: | presidential elections election campaigns 2002 politics Advertising, Political Political campaigns Communication in politics |
External link: | https://doi.org/10.4314/zjh.v32i1.58613 |