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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Corporate 'marketers' or corporate 'prostitutes'? The use of single ladies in some post-consolidated new generation banks in Ibadan, Nigeria
Author:Okafor, Emeka Emmanuel
Year:2009
Periodical:Journal of environment and culture (ISSN 1597-2755)
Volume:6
Issue:1-2
Pages:90-111
Language:English
Geographic term:Nigeria
Subjects:gender discrimination
women workers
banks
working conditions
Abstract:The persistent use of single ladies as marketers in post-consolidated new-generation banks in Nigeria to attract huge deposit funds from members of the public has received little or no attention from scholars. This paper examines the phenomenon by focusing on three new-generation banks in Ibadan. It is based on interviews with eighteen single female workers and six managers. The ladies identify persistent and unwholesome sexual overtures and advances by the prospective male customers and high deposits targets set for them as the main challenges of their work. Locating the discussion within the theoretical context of Marxism and patriarchy, the paper argues that setting high deposit targets and engaging young ladies as marketers to mobilize funds from members of the public is in line with the spirit of global capitalism and a distorted sexual perception of women in Nigeria. Bibliogr., sum. [Journal abstract]
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