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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Entrepreneur, social capital and the survival of Afrikaner business on the Witwatersrand, 1930-2007: the case of Burgers Brothers Clothing enterprise
Author:Verhoef, GrietjieISNI
Year:2009
Periodical:New contree: a journal of historical and human sciences for Southern Africa
Issue:58
Pages:75-105
Language:English
Geographic term:South Africa
Subjects:small enterprises
Afrikaners
clothing
social networks
oral history
Abstract:While most of the oral history of South Africa emerged as part of the antiapartheid resistance movement, very limited systematic oral history collection has taken place for the writing of the economic and business history of South Africa. The lack of written sources makes the use of oral testimony imperative, especially for the systematic research on family businesses. This article details the history of a landmark Afrikaans business in Johannesburg, that of the Burgers brothers. No records were available, apart from its financial records. The research therefore relied heavily on interviews with family members. The article outlines the history of the Burgers Brothers Clothing enterprise since its establishment in 1962, focusing on entrepreneurship and the development of social capital to sustain the business. It also discusses the influence of Afrikaner nationalism, which served as a strong mobilizing force behind the establishment, growth and diversification of Afrikaner business in South Africa. Notes, ref., sum. in Afrikaans. [ASC Leiden abstract]
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