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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Global flows, media and developing democracies: the Ghanaian case
Author:Avle, SeyramISNI
Year:2011
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Volume:3
Issue:1
Pages:7-23
Language:English
Geographic term:Ghana
Subjects:radio
globalization
media policy
information technology
Abstract:This article examines how radio, as an industry, technology and cultural form, has changed over the past ten to fifteen years in Ghana, and how that change has impacted on the listening public's role in pubic discourse. Using the Accra-based station Joy FM as an example, the author situates the media in Ghana within the context of economic and political reforms and shows how this has led to a programme of liberalization. He argues that the way in which Joy FM and other broadcasters responded to technological and cultural changes, particularly as a result of globalization, led to the creation of a hybrid mediascape in which radio plays a prominent role. Furthermore, the author argues that these changes need to be examined alongside the emergence of a new cultural elite, comprising a class of 'glocal' entrepreneurs and a young, educated and urban population that is key in setting the public agenda. In particular, the author pays attention to the interplay of changing technologies, regulatory regimes and local entrepreneurs with global expertise (obtained primarily through education overseas) and their combined impact on the media ecology in the country. Bibliogr., notes, ref., sum. [ASC Leiden abstract]
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