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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Sustainable urban event practice: the role of corporate sponsors within Gauteng
Authors:Fairer-Wessels, Felicite Ann
Malherbe, NicoletteISNI
Year:2012
Periodical:Urban Forum (ISSN 1874-6330)
Volume:23
Issue:1
Pages:93-106
Language:English
Geographic term:South Africa
Subjects:tourism
sustainable development
urban environment
financing
enterprises
External link:http://link.springer.com/content/pdf/10.1007/s12132-011-9128-7.pdf
Abstract:Globally, academics, industry professionals, governments and societies are directing their attention to the issue of global warming and are engaged in efforts to conserve the earth's natural resources. This has led to the introduction of the concept of sustainability. Lately, the event sector, as part of the tourism industry, is being viewed as playing an increasing role in climate change. However, sustainability does not only entail conservation of the natural environment, it also involves the sociocultural and the economic environment. Events have been found to positively contribute to the economy and the sociocultural environment as well. As little has been published regarding sustainable urban event practice in South Africa, this research aims to establish a greater comprehension of sustainable event practice and the significance thereof. In-depth interviews with corporate events sponsors within the Gauteng region found that these sponsors play an important role in promoting sustainable urban event practice, in terms of enlightening the public and the event companies on sustainability. Due to consumer association with the sponsor and the increased market reach they offer to the event, sponsors can increase awareness and interest in the event, and in doing so influence customers' perceptions on sustainable event practice. Sustainability is a significant issue and is growing in importance. It is essential that the sponsors and managers of event companies work together to develop sustainable urban event guidelines and policies and a formal accreditation programme within the industry. Bibliogr., sum. [Journal abstract]
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