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Book | Leiden University catalogue | WorldCat |
Title: | Re-imagining development communication in Africa |
Editors: | Onwumechili, Chuka Ndolo, Ikechukwu S. |
Year: | 2013 |
Pages: | 254 |
Language: | English |
City of publisher: | London |
Publisher: | Lexington Books |
ISBN: | 9780739176146 |
Geographic terms: | Africa Cameroon Ethiopia Kenya Nigeria Rwanda |
Subjects: | communication development mass media |
Abstract: | This collective volume takes a new look at development and social change communication, focusing on Africa. The chapters are grouped into three parts. The first part provides perspectives on the history of development communication as it pertains to Africa: Daniel Awodiya on paradigm shifts, Chuka Onwumechili and Ike Ndolo on key changes since the 1960s, Annie Duru on African women's agency, and Matt Mogekwu on the role of indigenous knowledge systems in development. Part two contains four chapters that revolve around theoretical issues: Chuka Onwumechili and Ritchard M'Bayo on theorizing development media, Cornelius B. Pratt and Thomas L. Jacobson on the theory of communicative action (TCA) and its application to argumentative speech in Nigeria, Genet Lakew on development media theory in Ethiopia, and Ike Ndolo and Hilary Ozoh on community engagement for social change in sub-Saharan Africa. The final part focuses on country cases: health communication in Nigeria (Tokunbo Ojo and Jan Servaes), communication and intervillage-rivalry in Cameroon (Kehbuma Langmia), communicating peace in post-genocide Rwanda (Eddah Mutua and Ayantu Tibeso), the emerging role of digital technology in Kenya (George Gathigi and Ernest Waititu), and rural access to telecommunications in Nigeria (Chukwudiebube Bede A. Opata). [ASC Leiden abstract] |