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Book Book Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Re-imagining development communication in Africa
Editors:Onwumechili, ChukaISNI
Ndolo, Ikechukwu S.ISNI
Year:2013
Pages:254
Language:English
City of publisher:London
Publisher:Lexington Books
ISBN:9780739176146
Geographic terms:Africa
Cameroon
Ethiopia
Kenya
Nigeria
Rwanda
Subjects:communication
development
mass media
Abstract:This collective volume takes a new look at development and social change communication, focusing on Africa. The chapters are grouped into three parts. The first part provides perspectives on the history of development communication as it pertains to Africa: Daniel Awodiya on paradigm shifts, Chuka Onwumechili and Ike Ndolo on key changes since the 1960s, Annie Duru on African women's agency, and Matt Mogekwu on the role of indigenous knowledge systems in development. Part two contains four chapters that revolve around theoretical issues: Chuka Onwumechili and Ritchard M'Bayo on theorizing development media, Cornelius B. Pratt and Thomas L. Jacobson on the theory of communicative action (TCA) and its application to argumentative speech in Nigeria, Genet Lakew on development media theory in Ethiopia, and Ike Ndolo and Hilary Ozoh on community engagement for social change in sub-Saharan Africa. The final part focuses on country cases: health communication in Nigeria (Tokunbo Ojo and Jan Servaes), communication and intervillage-rivalry in Cameroon (Kehbuma Langmia), communicating peace in post-genocide Rwanda (Eddah Mutua and Ayantu Tibeso), the emerging role of digital technology in Kenya (George Gathigi and Ernest Waititu), and rural access to telecommunications in Nigeria (Chukwudiebube Bede A. Opata). [ASC Leiden abstract]
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