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Periodical article | Leiden University catalogue | WorldCat |
Title: | 'Hitting the glass ceiling': gender and media management in sub-Saharan Africa |
Author: | Zuiderveld, Maria |
Year: | 2011 |
Periodical: | Journal of African Media Studies (ISSN 1751-7974) |
Volume: | 3 |
Issue: | 3 |
Pages: | 401-415 |
Language: | English |
Geographic terms: | Ethiopia Nigeria Uganda Zambia |
Subjects: | mass media women managers |
Abstract: | Women in leading positions in the media industry work in a traditionally male-dominated area. The aim of this study is to discuss the importance of gender in editorial leadership in sub-Saharan African countries. In-depth, semi-structured interviews were carried out between 2007 and 2009 with five women on their work in media management in Zambia, Uganda, Nigeria and Ethiopia in order to explore how a group of female media managers in a non-Western setting manage both their gendered identity and their identity as media professionals. The study challenges a Western-based understanding of the role of gender in newsroom cultures. Pierre Bourdieu's concept of capital - professional, cultural, economic, social - is used as an analytical instrument. The study suggests that female gender in these countries is regarded as a positive capital, which contradicts other studies of women in media management. Another conclusion is that the 'velvet ghetto' is spreading, as women in journalism receive low salaries, if any. Bibliogr, notes, sum. [Journal abstract] |