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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Creating a brighter future in Rwanda through entertainment education
Authors:Barker, Kriss
Connolly, Scott
Angelone, CeceliaISNI
Periodical:Critical Arts: A Journal of Media Studies (ISSN 0256-0046)
Geographic term:Rwanda
environmental degradation
family planning
information dissemination
External link:https://www.tandfonline.com/doi/pdf/10.1080/02560046.2013.766974
Abstract:Although Rwanda's total fertility rate has declined over the past few decades, the country remains one of the most densely populated regions in the world. Habitat destruction driven by human population growth is pushing mountain gorillas closer to extinction. Though the mountain gorilla habitat exists in protected national park areas, encroachers find ways to cut firewood, plant crops, and hunt. To respond to these challenges, Population Media Center, a US-based NGO, broadcast a radio serial drama, 'Umurage Urukwiye' (Rwanda's Brighter Future), in Rwanda from July 2007 to August 2009. Programme effects were monitored during broadcast through client exit interviews at reproductive health clinics and through interviews with people coming to buy tree seedlings at government distribution points. Programme impact was measured by comparing indicator measures through a pre- and post-broadcast population-wide survey (quantitative research), and through interviews, focus group discussions and participatory sketching exercises with regular listeners (qualitative research). The results of the quantitative survey, qualitative participatory evaluation, and clinic and tree seedling monitoring show that 'Umurage Urukwiye' had a positive impact on the lives of many Rwandans. Bibliogr., sum. [Journal abstract]