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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Newspaper agendas and public opinion in the 2007 Kenyan presidential election
Author:Onyebadi, UcheISNI
Year:2012
Periodical:Ecquid Novi: African Journalism Studies (ISSN 0256-0054)
Volume:33
Issue:2
Pages:36-53
Language:English
Geographic term:Kenya
Subjects:newspapers
public opinion
presidential elections
2007
External link:https://www.tandfonline.com/doi/abs/10.1080/02560054.2012.711764
Abstract:This study investigates the role of local newspapers in the 2007 presidential election in Kenya. Agenda setting provided the theoretical framework for the study, which content-analysed two major newspapers in the country, the 'Daily Nation' and the 'Standard'. The central idea in agenda setting is that the media represent a powerful force in shaping what and how the public think about the principal issues of the day. A survey was also conducted from 9-11 December 2007 among registered voters resident in Nairobi and the result was compared with election-related news items published in the newspapers during the election campaign period. The major finding showed a high and positive correlation (on the first and second levels of agenda setting) between what the newspapers highlighted as major issues in the election, and what the voters identified as their main concerns. It also showed how the candidates were framed in the newspapers and voters' perceptions of the presidential contenders. Bibliogr., notes, sum. [Journal abstract]
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