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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Communication and media studies in South Africa: observations, impressions and remarks
Author:Salawu, AbiodunISNI
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Geographic term:South Africa
Subjects:media and communication studies
higher education
educational quality
Abstract:Fifty-four years since the establishment of the first programme at the then University of Potchefstroom, communication and media studies in South Africa has grown in leaps and bounds. Today, almost all universities in the country offer a form of communication studies. This article examines the organization of communication and media education in South Africa, starting with the labelling of the departments in various universities, the implications for the research paradigms preferred, and the faculties where they are located. The article also discusses issues of standardization and accreditation (or lack of it) of the various programmes and the engagement of the South African communication and media academy with the rest of the African continent. The article argues that the field seems to be withdrawn and too inward-looking which is evidenced by the lack of interest in the affairs of the African Council for Communication Education (ACCE) and what used to be the predominantly locally oriented content of South African journals. Thus, South African academia is tactically excluded from the leadership which it could provide on the African continent. Some cross-references are made to the situation in Nigeria, the country where the author was involved in communication and media scholarship before moving to South Africa. Bibliogr., notes, sum. [Journal abstract, edited]