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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Code-switching in Zimbabwean urban grooves music
Author:Mugari, Victor
Periodical:Language Matters: Studies in the Languages of Africa (ISSN 1753-5395)
Geographic term:Zimbabwe
Subjects:popular music
External link:https://doi.org/10.1080/10228195.2014.907332
Abstract:This article investigates code-switching as exhibited in Zimbabwean urban grooves music, arguing that it is both a music style and a linguistic style. On the one hand, code-switching defines the artists' urban music genre; it is a stylistic device that isolates the genre from other contemporary genres. On the other hand, it is evidence of the existence of a language style. The article further argues that even though code-switching in song lyrics is not spontaneous, it can still be analysed within the existing code-switching frameworks such as Audience Design. The artists adjust their language style to suit their audience, mainly the youths who unreservedly code-switch. Bibliogr., sum. [Journal abstract, edited]