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Title:Problematising, blaming, moralising and recommending: media framing of Super Eagles' performance and effect on fans
Author:Onwumechili, ChukaISNI
Periodical:Africa Media Review (ISSN 0258-4913)
Geographic term:Nigeria
mass media
Abstract:This study investigates frames that the Nigerian media uses in analysing performance of the Nigerian national soccer team's performance during eight football tournaments since 2000 - two World Cup finals and six African Nations Cup finals. It focuses on two questions - one designed to identify frames used by the media in analysing the Super Eagles' performance and the second investigating whether those frames align with schema used by fans. The method involves analysing 78 online media reports of the team's performance at the eight tournaments and 32 discussion threads posted by the team's fans on a board 'Eagles Nest' hosted by the website Cybereagles.com. Frame analysis was applied to online issues of five Nigerian newspapers - The Guardian, Vanguard, The Punch, The Nation, and ThisDay. The study finds that the media use various frames and devices, including the following: various blame targets, distancing, dismissal of responsible persons, use of locally-based players, and hiring competent coaches to assess the performance of the national soccer team. Those frames were found to largely resonate with fans on 'Eagles Nest' but the report also notes cases of non-alignment. Bibliogr., notes, sum. in English and French. [Journal abstract]