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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Mapping emerging constructions of good time girls in Kenyan popular media
Author:Ligaga, DinaISNI
Periodical:Journal of African Cultural Studies (ISSN 1369-6815)
Geographic term:Kenya
Subjects:women students
mass media
social media
External link:https://doi.org/10.1080/13696815.2014.927324
Abstract:This article explores the figure of the good time girl as generated through discussions of young women's sexualities in popular media platforms in Kenya. The article locates itself within a socio-historical space in which sexuality has always been debated through a dominant moral economy embedded within religious and traditional structures. It seeks to answer questions around how, within such a context, the figure of the good time girl can be understood in contemporary Kenya. In this regard, the article considers competing meanings of the good time girl within and beyond the inscriptions of heteropatriarchal ideals that attempt to normalize and fix the sexual identities of young women in Kenya. The article uses the broad template of the good time girl, as articulated in African popular culture, to try and understand the differing ways in which the sexualities of young women, particularly those attending university, are publicly debated and represented in the Kenyan media. The work is framed around scholarship on sexuality and gender in Africa. Methodologically, the work draws on theories of popular culture that emphasize how new genres constituted through new forms of addressivity constitute new publics, enabling possibilities for accessing meaning in new ways. Bibliogr., notes, ref., sum. [Journal abstract]