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| Title: | The development of tourism entrepreneurial activities in Namibia: empirical findings from Windhoek and Okahandja |
| Authors: | Kimaro, Mary-Ellen Ihula, Rosemary Angula, Margret Ndapewa |
| Year: | 2012 |
| Periodical: | Journal for Studies in Humanities and Social Sciences (ISSN 2026-7215) |
| Volume: | 1 |
| Issue: | 1 |
| Pages: | 63-74 |
| Language: | English |
| Geographic term: | Namibia |
| Subjects: | tourism small enterprises crafts economic development traditions |
| Abstract: | This article examines the weaknesses, opportunities and threats of tourism development in Namibia, using the results of a survey conducted among 98 small enterprises at markets, craft centres, and business incubators in Windhoek and Okahandja. It was found that most of the products and services on offer were not locally produced. Tourism development based on the area's local culture and traditions, arts and crafts, traditional attire and meals remains elusive. This unexplored potential may be unlocked by: 1. introducing a diversity of products and services; 2. conducting tourism research to specifically examine the prospects these products and services; 3. establishing links with local tour operators; 4. capacity building for the production of quality local arts and crafts, traditional attire and meals to suit tourists' needs and wants; 5. developing websites and marketing through social networks; and 6. develop policies to create a conducive business environment. The authors conclude that the main hindrances to small-scale tourism development are the lack of financial resources, skills, marketing, and business knowledge. Bibliogr., sum. [ASC Leiden abstract] |