Go to AfricaBib home

Go to AfricaBib home AfricaBib Go to database home

bibliographic database
Line
Previous page New search

The free AfricaBib App for Android is available here

Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Re-orienting the 'charm offensive' to the 'charm defensive': a critical review of Chinese media development in Africa
Author:Shi, AnbinISNI
Year:2015
Periodical:African journalism studies (ISSN 2374-3689)
Volume:36
Issue:1
Pages:135-140
Language:English
Geographic terms:Africa
China
Subjects:mass media
media policy
South-South relations
External link:https://doi.org/10.1080/23743670.2015.1008180
Abstract:This article is a brief analysis of China's media development in Africa and a call for a reorientation from a 'charm offensive' to a 'charm defensive'. The 'charm offensive' is characterised by the following: 1) all projects are mainly government sponsored, strategically engineered and efficiently implemented; 2) projects centre around infrastructure building and technical support, under the aegis of voluminous investment; 3) all projects and their outcomes have drawn attention around the globe, evoking the fear that China will colonise Africa, thereby replacing the foundational belief in Western-imported press freedom with the Chinese model of 'market-driven liberalisation under authoritarian control'. In the 'charm defensive' Chinese media should: 1) transcend from a government-sponsored model to a model relevant for local communities and engage with indigenous audiences by way of emerging social media and mobile phone platforms; 2) look to the power and resources of private entrepreneurs and non-governmental organisations to enhance the credibility and efficacy of international communication; 3) convey a clear-cut and consistent value system to its African audience. Bibliogr. [ASC Leiden abstract]
Views