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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Re-orienting the 'charm offensive' to the 'charm defensive': a critical review of Chinese media development in Africa
Author:Shi, AnbinISNI
Periodical:African journalism studies (ISSN 2374-3689)
Geographic terms:Africa
Subjects:mass media
media policy
South-South relations
External link:https://doi.org/10.1080/23743670.2015.1008180
Abstract:This article is a brief analysis of China's media development in Africa and a call for a reorientation from a 'charm offensive' to a 'charm defensive'. The 'charm offensive' is characterised by the following: 1) all projects are mainly government sponsored, strategically engineered and efficiently implemented; 2) projects centre around infrastructure building and technical support, under the aegis of voluminous investment; 3) all projects and their outcomes have drawn attention around the globe, evoking the fear that China will colonise Africa, thereby replacing the foundational belief in Western-imported press freedom with the Chinese model of 'market-driven liberalisation under authoritarian control'. In the 'charm defensive' Chinese media should: 1) transcend from a government-sponsored model to a model relevant for local communities and engage with indigenous audiences by way of emerging social media and mobile phone platforms; 2) look to the power and resources of private entrepreneurs and non-governmental organisations to enhance the credibility and efficacy of international communication; 3) convey a clear-cut and consistent value system to its African audience. Bibliogr. [ASC Leiden abstract]