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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Media research: so what difference does it make?
Author:Milton, Viola Candice
Periodical:African journalism studies (ISSN 2374-3689)
Geographic term:South Africa
Subject:media and communication studies
External link:https://doi.org/10.1080/23743670.2015.1008185
Abstract:In this article the author argues that media research can assist in intensifying an effective response to real-world problems and can help change the material conditions of people's lives, but that it will require increased emphasis on policy determinants at both the national and the global levels, as well as media systems research and a more thorough interrogation of the conditions under which research evidence influences policy change. She supports this view by means of a case study of South Africa. Bibliogr. [ASC Leiden abstract]