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Periodical article | Leiden University catalogue | WorldCat |
Title: | Africa's intoxicating beer markets |
Author: | Hesse, Brian J. |
Year: | 2015 |
Periodical: | African Studies Review (ISSN 1555-2462) |
Volume: | 58 |
Issue: | 1 |
Pages: | 91-111 |
Language: | English |
Geographic term: | Africa |
Subjects: | beer industry marketing multinational enterprises neocolonialism |
External link: | https://doi.org/10.1017/asr.2015.5 |
Abstract: | African beer markets are increasingly being commercialized. Select brewers are going to extraordinary lengths to attract new customers on the continent. Economic and business 'life cycle' models usually indicate that this can only go on for a finite period, that industries, companies, and products, just like organisms, must move through stages of emergence and maturity to inevitable decline. Such expectations may be too rigid in the African context. Such are the continent's dynamic economic and social realities that commercial brewers, and especially a handful of multinational corporations, look capable of staving off decline - an intoxicating prospect for them indeed. Bibliogr., notes, ref., sum. in English and French. [Journal abstract] |