| Abstract: | The South African film industry, has been virtually stagnant for decades. In this article the author argues that the most serious challenge is building 'an industry fighting against the Hollywood machine'. He suggests a turn-around strategy, the 'Maestro Film Project'. The idea is to produce a three-dimensional artefact-driven film model (feature film, 50 instructional DVDs and 50 articles) that (1) identifies existing artistic communication codes (some 300) that influence the dramatic impact of a film and captures each one in an instructional DVD; (2) researches these codes to gain an understanding of how they contribute to increasing a film's dramatic impact; and (3) implements, in a feature film, these codes using the best filmmakers in South Africa (maestros) to test their efficacy. The model could be used by experienced filmmakers to gain insight and second, to train future filmmakers who, in time, will contribute to the development of the SA film industry. Bibliogr., sum. [Journal abstract, edited] |
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