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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Forward with the people: a linguistic analysis of the imagined community in letters to the Daily Sun
Authors:Smith, Jade
Adendorff, Ralph
Year:2014
Periodical:Journal of African Media Studies (ISSN 1751-7974)
Volume:6
Issue:2
Pages:199-212
Language:English
Geographic term:South Africa
Subjects:newspapers
audiences
group identity
External link:http://www.ingentaconnect.com/content/intellect/jams/2014/00000006/00000002/art00006
Abstract:In an attempt to obtain linguistic evidence for an 'imagined community', this article investigates the bonds that are created in twenty letters to the editor of the Daily Sun, a popular South African tabloid. Analysis of these letters searching for shared concerns show how the 'imagined community' attempts to align its audience around common evaluations of their experiences. These evaluations represent the bonds around which community identities are constructed and are evidence of the shared feelings that unite the communities of readership. The ways in which community members view their group cohesion are revealed. Main findings show that the Daily Sun community values a good education for the youth, and is dissatisfied with the government and political leaders. The choices made by the writers also expose the advisory nature of the tabloid's community. Bibliogr., notes, sum. [Journal abstract]
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