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| Title: | Determinants of tourists' satisfaction in Etosha National Park, Namibia |
| Authors: | Kimaro, Mary-Ellen Lendelvo, Selma Nakanyala, Jesaya |
| Year: | 2015 |
| Periodical: | Journal for Studies in Humanities and Social Sciences (ISSN 2026-7215) |
| Volume: | 4 |
| Issue: | 1 |
| Pages: | 116-131 |
| Language: | English |
| Geographic term: | Namibia |
| Subjects: | tourism national parks and reserves |
| Abstract: | Although tourism is one of the fastest growing industries in the world and contributes to socio-economic development, most tourist destinations are faced with the challenge of ensuring tourist satisfaction. Understanding determinants of tourism satisfaction through tourists' experiences on destinations could help improve the potential for tourism growth. This study was conducted in the Etosha National Park (ENP), Namibia. A total of 150 tourists were interviewed. Results indicated that over 80% of visitors to Etosha National Park were of international origin of which more than half were first time visitors and self-drive tourists. In addition, the majority of tourists toured in groups of 2-4 either related (51%) or non-related (44%) individuals. Tourists experienced crowding during the high season compared to the low peak season at different sites within the park. Attractiveness of the park, its facilities and its cleanliness were the major determinants of tourist satisfaction. Specifically, the cost of accommodation and services, road infrastructure, environmental related issues, park management and control were among the issues tourists shared their experiences on during their visit. According to the authors, further tourist satisfaction research in ENP and in Namibia is needed in order to provide a useful body of knowledge and guidance to tourism planners, managers, decision makers and marketers on the factors influencing tourist satisfaction in the Namibian context. Bibliogr., sum. [Journal abstract] |