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Periodical article Periodical article Leiden University catalogue Leiden University catalogue WorldCat catalogue WorldCat
Title:Globalisation debate: a discourse on national communication policy in Africa
Author:Ogunyombo, Oludare Ebenezer
Periodical:Journal of communication and media research (ISSN 2141-5277)
Geographic term:Africa
Subjects:media policy
Abstract:Globalisation is an important factor in Africa in many areas, partly due to the influence of modern communication technologies, social media platforms and the mass media. This paper examines the need for African countries to revisit their national communication policies to adequately address the influence of globalisation on their socio-cultural and socio-political wellbeing, while tapping into the positive apects. The paper recommends a collective platform among African countries, using the offensive-defensive approach. This is to ensure that Africa is not in any way short-changed in the space of globalisation, but makes use of its positive aspects, such as the global exchange of ideas, which gives countries unlimited access to the global stage to project their ideologies. Bibliogr., sum. [Journal abstract, edited]