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Periodical article Periodical article
Title:Some critical factors in the perception of the credibility of television endorsements
Author:Ozoh, H.C.
Year:1991
Periodical:Africa Media Review
Volume:5
Issue:1
Pages:49-60
Language:English
Notes:biblio. refs., ills.
Geographic terms:Nigeria
West Africa
Subjects:communication
television
advertising
information dissemination
External link:https://d.lib.msu.edu/jamr/170/OBJ/download
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