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Periodical article Periodical article
Title:Advertising as a deceptive and wasteful marketing strategy: an ethical analysis of persuasive advertising
Author:Mawa, M.
Year:2005
Periodical:Nkumba Business Journal (ISSN 1564-068X)
Volume:5
Pages:9-19
Language:English
Notes:biblio. refs.
Geographic terms:Uganda
East Africa
Subjects:Management, Public Administration
advertising
marketing
communication