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Periodical article |
Title: | Market segmentation and micro- and small scale business growth: the case of furniture manufacturers in Mombasa District, Kenya |
Authors: | Mshenga, P.M. Maalu, J. Owuor, G. |
Year: | 2004 |
Periodical: | Egerton Journal of Humanities, Social Sciences and Education (ISSN 1021-1128) |
Volume: | 5 |
Issue: | 2 |
Period: | July |
Pages: | 137-150 |
Language: | English |
Notes: | biblio. refs. |
Geographic terms: | Kenya East Africa |
Subjects: | Economics, Commerce Small business--Growth Market segmentation Furniture industry and trade Mombasa District (Kenya) |